For B2B Sales Teams and Their Leaders - UAE & the Region

Discounting Before Clients
Even Ask?

That's not strategy. That's fear.

And it's quietly destroying your margins before negotiation even begins.

Break Crisis Thinking in Sales
Hold Your Price Under Pressure
Live Roleplay: Negotiating a 50% Irrational Demand

NO-EGO-TIATION

How to Negotiate Without Fear

📅 Tuesday, June 23rd 🕒 6:00 PM UAE 💻 Live on Zoom 🆓 Free to Attend

Limited seats available

No-Ego-tiation
⏱️ Webinar Starts In
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Tuesday, June 23rd 2026  •  6:00 PM UAE

What You'll Learn

What You'll Walk Away With

In this free live session with Ramez Helou, you will walk away with frameworks you can use on your very next sales call.

You will identify the exact belief pattern that is causing your team - or you - to give away value before the client even asks for it
You will understand Crisis Thinking and the three automatic filters running underneath every hesitation and unnecessary discount
You will leave with the IF YOU... THEN WE... framework - the single most powerful tool for trading in a negotiation instead of conceding
You will know exactly what to say when a client goes silent after you quote a price - so silence never costs you margin again
You will work through a live negotiation roleplay: a 3-month deal on the table, a CFO demanding 35% off on WhatsApp. You will see - live - how to handle it without giving in
Who This Is For

Is This Session For You?

This session is built for one specific type of person.

✓ This Is For You If

✓ You are in B2B sales and your pipeline has slowed since February
✓ You or your team are discounting more than you were six months ago
✓ Clients are hesitating and you are not sure how to hold your ground
✓ You feel the market is difficult but you believe you can still perform in it
✓ You want a practical framework, not motivation

✗ This Is Not For You If

✗ You are looking for a basic sales script
✗ You want motivation without a framework to apply it
✗ You are not currently in a sales or commercial role
✗ You are not willing to look honestly at your own belief patterns
Your Host

Meet Sales Professor, Ramez Helou

Ramez Helou
📅
36 Years in Sales & Training
🌍
38 Countries Delivered In
👥
100,000s of Professionals Trained

Ramez Helou has spent 36 years building, leading, and training sales organisations across 38 countries. He has held senior commercial roles at Unilever Food Solutions and Vector Marketing/CUTCO - consistently ranking in the top 1% of performers globally before moving into full-time training and consulting.

He is the founder of The Academy for Sales Excellence and has served as Sales Professor at Hult International Business School since 2014. His Systematic Selling Strategies programme is the benchmark for B2B sales training across the Middle East - applied by teams from SMEs to multinationals.

"The sellers who thrive in a difficult market are not the ones with the best product or the lowest price. They are the ones whose belief about what is possible never got smaller when the market did."

- Ramez, Founder, The Academy for Sales Excellence

Social Proof

What Participants Say

Real results from real participants who applied Ramez's frameworks.

🎬
Video Testimonial
Hear it directly from a participant
★★★★★
Video Testimonial
🎬
Video Testimonial
Hear it directly from a participant
★★★★★
Video Testimonial 2
"
💰 60,000 AED Saved

"The seminar introduced me to the Negotiation Matrix. I used these strategies to close a major deal and avoided giving away 60,000 AED in discounts."

RE
Reem El Houni
Managing Director, Ti22 Films FZ LLC
★★★★★
"
📈 17x ROI · AED 1M+ Closed

"Working with you has been an incredible investment. For every AED 1 we put in, we saw a return of AED 17. Our team has already closed over AED 1 million in sales this year. The impact on our bottom line has been phenomenal."

SM
Sushil Mathew
Head of Sales, Profound
★★★★★
"
🚀 AED 250K in 6 Months

"Your killer strategies have completely transformed my negotiation game. In just six months, I generated AED 250,000 from only 20 sales. I can't wait to see the results by the end of the year - the potential is limitless!"

SA
Sana Azhar
Client Relationship Manager, Profound
★★★★★
"
🔥 AED 470K from 13 Clients

"Thank you. Your strategies have truly transformed my approach to negotiations. In just six months, I achieved incredible results, generating AED 470,000 from only 13 clients. I'm excited to see what the future holds as I continue to apply what I've learned."

MF
Maria Faylogna
Business Consultant, Profound
★★★★★
"
💼 $30K Offer Closed at $40K

"The client - a leading bank - initially pushed back on our $30k offer, claiming it was too high. Through negotiation and selling on value, we ultimately closed the deal at $40k."

AK
Ammar Khayyat
Founder, Nibras.com
★★★★★
🎙️

The Market Will Not Wait for Your Team to Feel Ready.

But 120 minutes on June 23rd could change how they - and you - show up in every conversation after it.

NO-EGO-TIATION: HOW TO NEGOTIATE WITHOUT FEAR

Tuesday June 23rd  |  6:00 PM UAE  |  Live on Zoom

Only 64 seats. Register now to secure yours.

Limited seats available